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International dictionary of marketing and communication / [electronic resource] by Frank Jefkins.

Material type: Text

TextPublisher: Glasgow : Blackie, c1987Description: vii, 391 p. ; 24 cm.ISBN: 0216922542; 9780216922549.Subject(s): Marketing -- Dictionaries | Marketing - Encyclopaedias | Marketing -- Dictionnaires anglais | Wörterbuch | Marketing | Deutsch | EnglischDDC classification: 658.8/003 Other classification: 18.04 | 85.40 Online resources: Free eBook from the Internet Archive | Additional information and access via Open Library

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