The discipline of market leaders : [electronic resource] choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.
By: Treacy, Michael.
Contributor(s): Wiersema, Frederik D. (Frederik Derk).
Material type:
TextPublisher: Reading, Mass. : Addison-Wesley Pub. Co., c1997Edition: [Expanded ed.].Description: xiv, 210 p. : ill. ; 21 cm.ISBN: 0201407191; 9780201407198.Subject(s): Competition | Market segmentation | Quality of products | Customer servicesDDC classification: 658.8 Online resources: Table of contents | Contributor biographical information | Publisher description | Free eBook from the Internet Archive | Additional information and access via Open Library Includes index.
How to fail in business without even trying -- The new rules of competition -- The winner's choice -- The discipline of operational excellence -- One company's experience-AT&T's universal card -- The discipline of product leaders -- One company's experience-intel corporation -- The discipline of customer intimacy -- One company's experience-airborne express -- Setting your value discipline agenda -- Creating the cult of the customer -- Sustaining the lead.