Prof. G. K. Chadha Library

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Customer centered growth : [electronic resource] five proven strategies for building competitive advantage / Richard Whiteley and Diane Hessan.

By: Whiteley, Richard C.
Contributor(s): Hessan, Diane.
Material type: TextTextPublisher: Reading, Mass. : Addison-Wesley Pub., c1996Description: x, 320 p. : ill. ; 24 cm.ISBN: 0201479672; 9780201479676.Subject(s): Consumer satisfaction | Competition | Strategic planning | Klantgerichtheid | Strategische planning | Marketing | Consommateurs -- Satisfaction | Concurrence | Planification stratégique | Kundenmanagement | Unternehmenswachstum | WettbewerbsvorteilDDC classification: 658.8/12 Other classification: 85.40 | QP 620 | QW 300 Online resources: Table of Contents | Publisher description | Free eBook from the Internet Archive | Additional information and access via Open Library
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Includes bibliographical references (p. 301-304) and index.

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