Prof. G. K. Chadha Library

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Advertising / [electronic resource] William H. Bolen.

By: Bolen, William H, 1943-.
Material type: TextTextPublisher: New York : Wiley, c1984Edition: 2 ed.Description: xvi, 649 p., [8] p. of plates : ill. (some col.) ; 24 cm.ISBN: 0471863483; 9780471863489.Subject(s): Advertising -- United States | Advertising | United States AdvertisingDDC classification: 659.1/0973 Online resources: Free eBook from the Internet Archive | Additional information and access via Open Library
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Includes bibliographical references and index.

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