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Understanding 9/11The discipline of market leaders : choose your customers, narrow your focus, dominate your market
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Includes index
How to fail in business without even trying -- The new rules of competition -- The winner's choice -- The discipline of operational excellence -- One company's experience-AT&T's universal card -- The discipline of product leaders -- One company's experience-intel corporation -- The discipline of customer intimacy -- One company's experience-airborne express -- Setting your value discipline agenda -- Creating the cult of the customer -- Sustaining the lead
How to fail in business without even trying -- The new rules of competition -- The winner's choice -- The discipline of operational excellence -- One company's experience-AT&T's universal card -- The discipline of product leaders -- One company's experience-intel corporation -- The discipline of customer intimacy -- One company's experience-airborne express -- Setting your value discipline agenda -- Creating the cult of the customer -- Sustaining the lead
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